The statistics generated by ticketing and CRM-systems of the different Museums are fundamental in every audience research. As such, the collection and analysis of these data is part of the monitoring of the different Federal Museums and the Planetarium. These figures are of importance for defining the goals and the vision for these institutions generally and for developing a policy on audience development more in particular.
Several FSI are looking for a new integrated ticketing and CRM-system. As the statistics coming from these systems are crucial to our visitors analyses, the Observatory takes the initiative to start a series of consultations and meetings in order to:
Contact
Between June 2014 and May 2015, about 15meetings and visits are organised around the theme.
A report was made and presented on 26/03/2015.
Full report **
This report is protected and consultation is subjected to approval by the Visitors Observatory.
Do not hesitate to contact us by mail reinoud.magosse@natuurwetenschappen.be
or by phone at number +32 (0)2 627 41 96